EMMA results on the Dutch media
Christian Burgers (VU Amsterdam) has written a review in SWOOC of our recently published paper “Eyelashes, speedometers or breasts? An experimental cross-cultural approach to multimodal metaphor and metonymy in advertising” (Littlemore-Sobrino_2017) in which we report or first results of crosscultural variation in the reception of adverts obtained in our project. Many thanks, Christian! About Christian Burgers Christian Burgers is an Associate Professor in the Department of Communication Science of Vrije Universiteit Amsterdam and a member of the management team of the Metaphor Lab Amsterdam. About SWOOC SWOOC – The Foundation for Scientific Research on Brands and Brand Communication (Stichting Wetenschappelijk Onderzoek Commerciële … Continue reading EMMA results on the Dutch media