Christian Burgers (VU Amsterdam) has written a review in SWOOC of our recently published paper “Eyelashes, speedometers or breasts? An experimental cross-cultural approach to multimodal metaphor and metonymy in advertising” (Littlemore-Sobrino_2017) in which we report or first results of crosscultural variation in the reception of adverts obtained in our project. Many thanks, Christian! About Christian Burgers Christian Burgers is an Associate Professor in the Department of Communication Science of Vrije Universiteit Amsterdam and a member of the management team of the Metaphor Lab Amsterdam. About SWOOC SWOOC – The Foundation for Scientific Research on Brands and Brand Communication (Stichting Wetenschappelijk Onderzoek Commerciële … Continue reading EMMA results on the Dutch media
Many thanks to everyone who attended our workshop and gave us so much amazing feedback! We were glad to hear that everyone found the topic interesting and the presentations engaging. We are already looking forward to the next one! Here are some pics from our audience and guest speakers in action: Continue reading Everyday Creativity & Communication – many thanks everyone!
THINKING OUTSIDE THE BOX? WELCOME! On Thursday 7th September 2017, as part of our Marie Curie project ‘Exploring Multimodal Metaphor in Advertising’ we’re planning on holding a training workshop which will bring together staff, PG students and employers. The workshop will be held at the Alan Walters Building (University of Birmingham) The workshop, which will be entitled ‘Everyday creativity in communication’, will contain a number of activities, looking at how the creative use of language and other forms of expression affect people’s behaviour and understanding in response to advertisements and other forms of communication. We’d like to invite academics, postgraduate students, … Continue reading Everyday Creativity & Communication (hands-on workshop)
Paula Pérez Sobrino received yesterday the Extraordinary Doctoral Prize awarded by the University of La Rioja (Spain) for her doctoral dissertation “Exploring the figurative continuum in multimodal settings: Multimodal metaphor and metonymy in advertising”. This prize is awarded to outstanding doctoral dissertations that have reached the highest standards of scientific quality and impact within their areas. Paula Pérez-Sobrino also gave a brief speech on behalf of the 84 PhD students that defended their doctoral dissertations successfully in the year 2015/2016, and who also received an acknowledgement during the event. Here is the full transcription of the speech (in … Continue reading Prize for Paula Pérez-Sobrino for her doctoral dissertation on multimodal metaphor
On 11th March 2017, the Marie Curie fellows Paula Pérez-Sobrino (English Language and Applied Linguistics, University of Birmingham) and Mariachiara Barzotto (Business School, University of Birmingham) organised an interactive workshop within the British Science Week 2017 entiled “The Millennial Apprentice: Naming the jobs of the future“. This workshop -in quiz format- explored the new face of manufacturing. Two teams plus an audience put to test their social perceptions on manufacturing labour in the age of millennials and technology. Paula Pérez-Sobrino presented the results of this outreach activity at the University of Birmingham on 6th June 2017. If you are interested in … Continue reading A case study of public engagement in Marie Curie fellowships: The Millennial Apprentice (11/3/2017)
Jeannette Littlemore talked about some of the new findings from EMMA at the Hay Festival this in her talk: The Way You Tell It: the benefits and drawbacks of non-literal expression in everyday life Wednesday 31 May 2017, 4pm Venue: Good Energy Stage Here is the summary of her talk: Metaphors, metonymy, irony, hyperbole – non-literal expression is one of the primary tools for achieving economy of expression, clarity, persuasiveness, politeness and the communication of emotions. However, the potential for misunderstanding increases dramatically in situations where participants lack shared background knowledge or have significantly different views of the world. … Continue reading “The Way You Tell It”: EMMA @ Hay Festival
Some really good news! Paula Pérez Sobrino has just signed a contract with John Benjamins for her upcoming book entitled “Multimodal Metaphor and Metonymy in Advertising”, which will be published in the new Figurative Thought and Language series by the end of 2017. Continue reading New book on multimodal metaphor in advertising!
Michael de Groot, from Stay Alive UK, attended our talk “Examining Language in Business” given by Paula Pérez Sobrino and Jeannette Littlemore on 28th March 2017 and the BizzInn, University of Birmingham. He has posted this highly interesting review of our talk in Youtube: Examining Language in Business Many thanks, Michael! Continue reading Michael de Groot (Stay Alive UK) reviews one of EMMA’s talks: Examining Language in Business
Great news! The active public engagement work carried out with the EMMA project has paid off – we have been shortlisted for the Best Science Communicator Prize in the forthcoming Marie Curie Awards! Continue reading Paula Pérez-Sobrino shortlisted for the Marie Curie 2017 Awards – Category “Best Science Communicator”
How can companies use metaphor to make their advertising campaigns more effective? In this breakfast with companies we will discuss language in business. Research has shown that the use of metaphor in advertising enhances brand recognition, recall and emotional attachment to the product. It is for these reasons that Esso famously invited consumers to ‘put a tiger in the tank’, and for their subsequent advertisements to feature a photograph of a tiger in the wild. In our study we have found that the amount, type and positioning of metaphor in billboards, magazine adverts and internet videos affect the appeal of … Continue reading EMMA @ University of Birmingham Business Club